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The Future of HR / Employee Experience Masterclass – Brussels

June 15, 2017

Panorama of Brussels skyline at night

ICON Group Present


How the employee experience is shifting traditional hr
& driving a new business agenda

Masterclass with Multi-Award-Winning “Mr Employee Experience’, Ben WHitter

The whole world is talking about employee experience right now and it is very much in the global spotlight; engaging staff, supporting them to perform, and improving productivity all remain crucial things to focus on within organisational life. With more and more companies embracing employee experience approaches, the game is changing, significantly which means traditional HR is shifting.

This highly engaging one-day masterclass will be led by Ben Whitter, a leading figure within HR globally and a key voice on “Employee Experience” thinking worldwide. Ben’s popular HR and Employee Experience thought leadership has been endorsed by the World’s leading organisations and HR figures and is a regular feature, author and commentator within HR media.

Ben will bring his expertise and insights from his critically acclaimed ‘Employee Experience World Tour 2016-17’ to help HR functions and organisations being asked to reform by developing the workplace as an experience. This will take into account everything that affects people from technology to physical infrastructure to leadership.

The new norm for organisations and HR is the creation of employee experiences that matter, are meaningful, and have every part aligned and driving great strategic and operational results.

Key Learning Objectives:
  • What is the right employee experience approach for a particular context?
  • How do you build employee experiences that help deliver superior engagement and performance levels? 
  • Where do we start with this from here and now?
  • What does this really mean for senior HR leaders?
Who will Benefit:
  • Senior HR leaders with strategic organisational influence
  • General managers of business units, responsible for implementing HR strategy
Masterclass Outline
  • The 3D Model; reforming the purpose of HR, structurally and psychologically
  • By accident or design? the in context employee experience
  • The digital and data-informed workplace and employee; leading in a Glassdoor World
  • Outside IN; connecting the customer and employee experience
  • The heart & soul of employee experience; transparency and trust

Masterclass Leader

Ben Whitter

Ben Whitter
World Employee Experience Institute

Ben Whitter is described as the World’s “Mr Employee Experience”TM and the #1 figure in employee experience around the World right now’. Ben is the Founder of the World Employee Experience Institute (WEEI).

In 2017, Ben was officially named one of the World’s leading experts and influencers within employee engagement and his work featured in the Global Human Capital Trends Report 2017 by Deloitte University Press. Ben also co-designed and delivered Australia’s first Employee Experience Conference in partnership with PwC in May 2017 at which 500,000 employees and $88 Billion in revenues were represented in the room.

Ben is the author of the acclaimed thought leadership piece, Bye, Bye Human Resources? and was lead author of the first article on employee experience (The Global Organisation in a Chinese World) to appear in China Business Review with a monthly circulation of 13 million people.

One of Ben’s HR projects received an official visit from the British Royal Family and his work has been cited several times in UK Parliament as national best practice. In 2016-17 he was Chairman of the first employee experience conferences in Europe and Asia. He regularly advises the World’s leading companies and consulting firms.

Ben also set a new record in China with 2,300 HR Directors tuning in to his employee experience webinar in 2016. The first employee experience conference in Europe was based on Ben’s work; Ben also chaired, was keynote, and part-designed the experience, which has been hailed as “the best HR event ever” and included Google, Airbnb, Cisco, Adidas, Sky, Orange and many other leading companies.

As a global thought leader, in-demand speaker, and multi-award winning practitioner, Ben works with great organisations and people committed to the employee experience as a method of delivering meaningful and successful organisations.

Ben was the retained Director of Organisational Development at The University of Nottingham Ningbo China for three years and sits on the British Chamber of Commerce Shanghai HR Committee. Ben is also co-founder of Thrive In Asia- a progressive HR platform.

In 2017, Icon Group brings Bento London & Brussels as part of his World Tour to deliver his unique masterclasses.

Discount Offers

Discount Rate
(1 seat)
€1,350.00 Book Now
Bring a colleague for Half Price
(2 seats)
€2,025.00 Book Now
Standard Rate
(1 seat)

All rates + 20% UK VAT where applicable

Masterclass Agenda
09:15 – 10:15

Insights into the global Employee Experience movement

setting the scene for this masterclass, the first session will look at the global and local context for employee experience. Utilising real examples and cases, delegates will be brought up to speed on the implementation of EE within some of the World’s leading brands as well as other organisations across the economy who are pioneering this approach.

The session will also explore how developing the ‘workplace as an experience’ trend is redefining organisations and HR functions around the world.

10:15 – 11:00

By accident or design? the in context employee experience (including coffee/tea/networking activity)

A highly interactive and collaborative learning session which will bring delegates together to explore current context, progress and the reality of employee experience approaches within organisations and enable ‘experience’ sharing within the masterclass group. This high trust conversion will facilitate deep learning through real examples, challenges, and cases from to support delegates in the development of their own organisation’s approach to the employee experience.

11:00 – 12:15

The 3D Model; reforming the purpose of HR and organisations, structurally and psychologically

Building on the last session, delegates will be led through a 3 stage model to really bring to life an authentic employee experience from pre-hire to retire through a renewed HR and business approach. This includes practical examples from leading EE organisations and an exploration of real measures to track the impact of EE on key business and performance metrics. New approach, new mindset.

The psychology of employee experience for HR practitioners and business leaders will also come into play given the shifts experience thinking is demanding within businesses.

12:15 – 13:15The Lunch ‘Experience’- Networking & a bit more.

13:15 – 14:15

The digital and data-informed workplace and employee; leading in a Glassdoor World

With so much attention now firmly focused on the quality of workplaces within the economy, a new set of challenges have emerged for organisations to attract, retain, and develop the best staff. This session will examine the impact of data, digital, and social media on the employee experience, and how organisations can leverage powerful advances within society and technology to engage internal and external audiences like never before. Whilst there are major opportunities, there are also major risks with fast-paced, free-flowing, and uncensored candour from staff, customers, and external audiences now becoming a real-time, and sometimes high profile, challenge for internal functions and people to manage; the relationship between employer brand and the employee experience is fully in focus during this session.

14:15 – 15:00

The Leadership ‘Experience’

A candid and engaging discussion designed to challenge thinking and shape/reposition the role of leaders within the employee experience. Given that leaders remain one of the most impact factors within the engagement levels and subsequent performance outcomes of staff and organisations, how can we fully maximise and leverage the leadership connection within the employee experience? This question is on the agenda as part of this interactive and thought-provoking dialogue.

15:00 – 15:30Afternoon Tea, Coffee, and Networking

15:30 – 16:15

Outside IN; connecting the customer and employee experience

Is it inside out or outside in? The real power of a connected employee and customer experience in full flow will be uncovered. Drawing on real examples, the session is set-up to look at how both staff and customers can be aligned and share the same mission to deliver a meaningful impact to the world. There is nothing more irresistible than employees and customers taking part in an experience that binds them together and unlocks incredible and focused performance, this session will explore how that can be achieved with key takeaways for delegates to consider within their respective companies.

16:15 – 17:15

The heart & soul of employee experience; transparency and trust

If you have no trust, you have no business. Transparency and trust, as research shows, are two of the vital ingredients within authentic employee experiences approaches that deliver superior results. How transparent should an organisation be with its employees? How do you build a deeper level trust as the foundation stone for excellent and high quality employee experiences? Bringing in key research on commitment and organisational integrity amongst several other key factors, this practical session will hone in on these two powerful topics and help delegates to further unlock opportunities to build, establish and maintain the strongest of connections with staff- through the employee experience.

17:15close Q&A/Feedback/ Experience Summary


June 15, 2017


iCON Group Innovations Limited
+44 (0)203 287 7627


Hotel Bloom – Brussels
Rue Royale 250
Brussels, 1210 Belgium
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+32 2 220 69 05